Gary Halbert – Gun To The Head Marketing

Gary Halbert was one of the most talented direct response marketers of all time. You can learn a wealth of information from him. Feel free to download or listen online to some free audios of Him and Michel Fortin talking about direct marketing. Go here. Related Posts...

Copywriting Checklist – Basics Of A Sales Message

Related Posts Giants of Advertising The giants of advertising you can watch right now ... Gary Halbert – Gun To The Head Marketing Gary Halbert was one of the most talented direct r... Copywriting 80/20 Rule With the recent popularity of The 4-Hour Workweek ... What...

Shut Up and Listen!

Do you talk too much? A study conducted at the University of Rochester’s School of Medicine found that – to forge closer relationships with the people they treat – some physicians reveal personal information to their patients. Stuff like details...

Can Music Make You A Better Copywriter?

Can listening to music… or even playing it… make you a better writer? Maybe yes, according to two new studies. I mentioned above how strange it was that so many copywriters play instruments. Turns out, according to Georgetown University researchers, that...

You Might Be A Copywriter If…

On the Sunday after the AWAI Copywriting Bootcamp, I stopped to talk to a young couple in the lobby of the Delray Beach Marriot. We swapped details on a wide range of topics. Toward the end of the conversation, they looked each other. Then shifted nervously....

Copywriting 80/20 Rule

With the recent popularity of The 4-Hour Workweek by Timothy Ferriss, you’ve probably heard about the 80/20 Rule. The concept was developed by an Italian economist named Vilfredo Pareto over 100 years ago. Ryan Healy, a direct response copywriter has something to say...

Ten Persuasive Writing Techniques

Ten persuasive writing techniques you can use right now in your copy. With a short description they are: Repetition Repeat your offer or case over and over again. Vary it up so you’re not repeating exactly the same thing. Use analogies etc. Reasons Why People...