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Tag Archive | "Copywriting"

Gary Halbert - Gun To The Head Marketing

Tuesday, May 6, 2008

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Copywriting Checklist - Basics Of A Sales Message

Tuesday, May 6, 2008

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Reality in Advertising and why it’s great to have an uncle who sells rare books

Wednesday, February 13, 2008

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Reality in Advertising and why it’s great to have an uncle who sells rare books

So my copy of “Reality in Advertising” by Rosser Reeves arrived today. Which I’m very excited about btw. Not only is it out of print but copies of it currently sell for hundreds of dollars on Amazon. It’s from 1961, still in good condition and from the first Borzoi edition. You might have [...]

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Shut Up and Listen!

Wednesday, October 17, 2007

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Do you talk too much? A study conducted at the University of Rochester’s School of Medicine found that - to forge closer relationships with the people they treat - some physicians reveal personal information to their patients. Stuff like details about their health, family members, travel, politics, hobbies, and other interests. You’d think this would help establish [...]

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You Might Be A Copywriter If…

Wednesday, October 17, 2007

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On the Sunday after the AWAI Copywriting Bootcamp, I stopped to talk to a young couple in the lobby of the Delray Beach Marriot. We swapped details on a wide range of topics. Toward the end of the conversation, they looked each other. Then shifted nervously. “So,” one of them said, “here’s a question we’ve been [...]

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