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Continue reading...Tuesday, May 6, 2008
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Continue reading...Wednesday, February 13, 2008
So my copy of “Reality in Advertising” by Rosser Reeves arrived today. Which I’m very excited about btw. Not only is it out of print but copies of it currently sell for hundreds of dollars on Amazon. It’s from 1961, still in good condition and from the first Borzoi edition. You might have [...]
Continue reading...Wednesday, October 17, 2007
Do you talk too much? A study conducted at the University of Rochester’s School of Medicine found that - to forge closer relationships with the people they treat - some physicians reveal personal information to their patients. Stuff like details about their health, family members, travel, politics, hobbies, and other interests. You’d think this would help establish [...]
Continue reading...Wednesday, October 17, 2007
On the Sunday after the AWAI Copywriting Bootcamp, I stopped to talk to a young couple in the lobby of the Delray Beach Marriot. We swapped details on a wide range of topics. Toward the end of the conversation, they looked each other. Then shifted nervously. “So,” one of them said, “here’s a question we’ve been [...]
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Tuesday, May 6, 2008
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