Three Powerful Persuasion Strategies And How to Use Each One To Rocket Your Response In this issue: How to structure a logical argument that will have your prospects ready, willing and even eager to buy … The astonishing response-rocketing power of the “scientific demonstration” – and how I used it to sell more than $7 million-worth …
Read more »This article appeared in ETR’s newsletter today and I could not help but to post it here. I think it is insightful for many reasons but I also want to express my opinion on the matter as a designer who understands the importance of copy in marketing, how crucial it is to SEO and also …
Read more »Gary Halbert was one of the most talented direct response marketers of all time. You can learn a wealth of information from him. Feel free to download or listen online to some free audios of Him and Michel Fortin talking about direct marketing. Go here.
Read more »So my copy of “Reality in Advertising” by Rosser Reeves arrived today. Which I’m very excited about btw. Not only is it out of print but copies of it currently sell for hundreds of dollars on Amazon. It’s from 1961, still in good condition and from the first Borzoi edition. You might have heard of …
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