Advanced Copywriting Techniques – Persuading Prospects to Buy
Share Three Powerful Persuasion Strategies And How to Use Each One To Rocket Your Response In this issue: How to structure a logical argument that will have your prospects ready, willing and even eager to buy … The astonishing response-rocketing power of the “scientific demonstration” – and how I used it to sell more than $7 [...]
Read moreWhat Matters Most To Your Website? Good Design, Copy or Both?
Share This article appeared in ETR’s newsletter today and I could not help but to post it here. I think it is insightful for many reasons but I also want to express my opinion on the matter as a designer who understands the importance of copy in marketing, how crucial it is to SEO and [...]
Read moreGary Halbert – Gun To The Head Marketing
Share Gary Halbert was one of the most talented direct response marketers of all time. You can learn a wealth of information from him. Feel free to download or listen online to some free audios of Him and Michel Fortin talking about direct marketing. Go here.
Read moreReality in Advertising and why it’s great to have an uncle who sells rare books
Share So my copy of “Reality in Advertising” by Rosser Reeves arrived today. Which I’m very excited about btw. Not only is it out of print but copies of it currently sell for hundreds of dollars on Amazon. It’s from 1961, still in good condition and from the first Borzoi edition. You might have heard [...]
Read moreShut Up and Listen!
Share Do you talk too much? A study conducted at the University of Rochester’s School of Medicine found that – to forge closer relationships with the people they treat – some physicians reveal personal information to their patients. Stuff like details about their health, family members, travel, politics, hobbies, and other interests. You’d think this [...]
Read moreCan Music Make You A Better Copywriter?
Share Can listening to music… or even playing it… make you a better writer? Maybe yes, according to two new studies. I mentioned above how strange it was that so many copywriters play instruments. Turns out, according to Georgetown University researchers, that might not be a coincidence. Not only does their research say that music [...]
Read moreYou Might Be A Copywriter If…
Share On the Sunday after the AWAI Copywriting Bootcamp, I stopped to talk to a young couple in the lobby of the Delray Beach Marriot. We swapped details on a wide range of topics. Toward the end of the conversation, they looked each other. Then shifted nervously. “So,” one of them said, “here’s a question [...]
Read moreCopywriting 80/20 Rule
Share With the recent popularity of The 4-Hour Workweek by Timothy Ferriss, you’ve probably heard about the 80/20 Rule. The concept was developed by an Italian economist named Vilfredo Pareto over 100 years ago. Ryan Healy, a direct response copywriter has something to say about it: The 80/20 Rule is simple. It says 20% of [...]
Read moreTen Persuasive Writing Techniques
Share Ten persuasive writing techniques you can use right now in your copy. With a short description they are: Repetition Repeat your offer or case over and over again. Vary it up so you’re not repeating exactly the same thing. Use analogies etc. Reasons Why People respond more to reasons why… ie. Do this because [...]
Read moreGiants of Advertising
Share The giants of advertising you can watch right now over at Yahoo. Bill Bernbach Doyle Dane & Bernbach (DDB) View webcast Burt Manning Chairman Emeritus of J. Walter Thompson Worldwide View webcast Alan Pottasch Pepsi Creative Consultant View webcast Leo Burnett Leo Burnett Agency View webcast Bill Marsteller Former CEO of Marsteller Advertising View webcast [...]
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