The holiday season is one of the busiest times of the year for photographers. To give clients and prospects incentive to purchase a holiday photo session with you I've created these postcard templates you can send out to garner new business. They are 300DPI high-resolution templates for printing 6×4 (landscape) postcards. The download includes 5 different designs and 1 “inside” or area where the address goes.
Clicking on any of the images will open up a larger image in a lightbox. To download these postcard templates see the bottom of this post.
The screenshots above are not 100% true to the 6×4 size of the templates, but I wanted to show mockups so you could see what they look like. I included a screenshot of PhotoShop so you can see the guides. All text falls within the trim lines used by printers. The original postcard template I used is from UpPrinting so they'll definitely work with their printing service. All of the templates are 6×4 landscape postcards, the standard postcard size in the US.
I did use a couple of the free PhotoShop shapes I've made available. You won't need them for the templates, but if you wanted to change some of the shapes you can use some of the alternatives in the free shapes palette.
How To Edit The Postcard Templates
Like any templates you'll want to go in and edit them with your own photos and text. All text and images are editable. For instance you might want to change them so they say 20% off instead of 30% off, etc. The front designs are pretty simple, but the inside template has a bit more text you'll want to change. The inside includes a space for your logo as well which uses a SmartObject, like the images. You'll want to double-click each SmartObject, which will open up the object and then you paste in your image and close the file, which will update the template. And of course you should use your own photos in the templates, preferably some that you took last holiday/Christmas season.
I designed these templates in Photoshop CC (creative cloud). They should work in older versions of PhotoShop by a few versions like CS4, CS5 etc, but I have not tested them in any older versions. If you don't have PhotoShop you can purchase just the license to PS for as low as $9.99/mo, but I really don't know if that deal is still on. Check Adobe's site for updated pricing.
Once you've made your changes you'll want to flatten all the layers and export the image as a tiff, jpg or whatever your print service requires at 300DPI so it prints nice. Like I mentioned I used the postcard template guide from UpPrinting, but if you choose to print these out somewhere else the templates will still work. Basically I used them to follow the trim lines so none of your text will be cut off in the trimming process.
If the templates are not what you desire in terms of their design they can be used as starting points. They should save you some time. They could also be used to promote yourself on your Facebook page by exporting them as lower resolution jpegs say 800 pixels wide.
Download Postcard Templates
To download take any of the actions below to unlock the download link. I appreciate the social love! Thank you.
Let me know if you like them and if you have your own website feel free to link to this post. If you think other photographers would enjoy these please share this with them. I'd appreciate it!