OpenCart is a turn-key ready “out of the box” shopping cart solution that has become very popular in the last few years. You simply install it (sometimes via fantastico), select your template, add products and your ready to start accepting orders. It has...
This article appeared in ETR's newsletter today and I could not help but to post it here. I think it is insightful for many reasons but I also want to express my opinion on the matter as a designer who understands the importance of copy in marketing, how crucial it...
On the Sunday after the AWAI Copywriting Bootcamp, I stopped to talk to a young couple in the lobby of the Delray Beach Marriot. We swapped details on a wide range of topics. Toward the end of the conversation, they looked each other. Then shifted nervously....
So your web pages have great content, a nice design, but hardly anyone seems to click through from them to any other part of your website. In many cases, the problem is the load time – people are abandoning your site for the simple reason that it just takes too long...
