Ten persuasive writing techniques you can use right now in your copy.
With a short description they are:
Repetition
Repeat your offer or case over and over again. Vary it up so you’re not repeating exactly the same thing. Use analogies etc.
Reasons Why
People respond more to reasons why… ie. Do this because if you don’t you’ll lose out later.
Consistency
People like consistency. Be consistent in your copy and overall message.
Social Proof
Offer testimonials, endorsements, proof others have purchased from you as well. People take comfort in knowing others are have chosen your business.
Comparisons
Everyone likes comparisons. Show how your product or service is different. Use metaphors, similes and analogies. If you’ve tested show exact test results.
Agitate and Solve
Show you understand a prospects pain by having gone through the same situation they are currently in. Show how the problem affected you and how you solved it.
Prognosticate
Predict future scenarios and convince people with your credentials.
Go Tribal
People want to have a sense of belonging. Offer a way of becoming part of a select group and you’ll have people on board.
Address Objections
Again, Reason Why… Address all objections someone has against your offer. Also called risk reversal. Take out all the risk of your offer and put it on yourself.
Storytelling
Basic storytelling. Writing persuasive copy comes down to being able to write compelling stories. It includes all the things above.
Read the original article over at Copyblogger
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{ 1 comment… read it below or add one }
Really good advise. The problem is that one is always trying to get the maximum amount of copy in the minimum amount of space. Would it be possible for a sample to be posted?
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