So I just read a post on TechCrunch about Pinterest Analytics and was pretty excited about it. I’ve always been curious as to the depth of reach pins have on Pinterest.
This is a new development… Youtube will soon be introducing Click-to-buy buttons under videos about or that include content available for purchase. This is huge and will definetely push more retailers to start using Youtube to display product videos. I wonder if it will be available for service offerings?
When you view a YouTube video with a great soundtrack, you often see comments from YouTube users asking about the name of the song and where they can download it. Or when users watch the trailer for an upcoming video game, they want to know when it will be released and where they can buy it.
Today, we’re taking our first steps to providing YouTube users with this kind of instant gratification, by adding “click-to-buy” links to the watch pages of thousands of YouTube partner videos. Click-to-buy links are non-obtrusive retail links, placed on the watch page beneath the video with the other community features. Just as YouTube users can share, favorite, comment on, and respond to videos quickly and easily, now users can click-to-buy products — like songs, books, and movies — related to the content they’re watching on the site. We’re getting started by embedding iTunes and Amazon.com links on videos from companies like EMI Music, and providing Amazon.com product links to the newly released video game Spore(TM) on videos from Electronic Arts.
This is just the beginning of building a broad, viable eCommerce platform for users and partners on YouTube. Our vision is to help partners across all industries — from music, to film, to print, to TV — offer useful and relevant products to a large, yet targeted audience, and generate additional revenue from their content on YouTube beyond the advertising we serve against their videos. And those partners who use our content identification and management system can also enable these links on user-generated content, by using Content ID to claim videos and choose to leave them up on the site.
These retail links are being gradually added to our library of music videos and are currently only available to users in the United States, but our goal is to slowly but surely expand the program to additional content and product partners, as well as our international users. We’ll be experimenting with the UI over time to make sure this works for our community, and we’ll continue to innovate based on your feedback. We’re just getting started, so stay tuned for other innovative new features and product options soon.
Source: YouTube Blog.
Wow Flickr now offers video! You can upload video clips up to 90 seconds in length. If you’re a pro member that is.[ad]
But Why only 90 seconds?
While this might seem like an arbitrary limit, we thought long and hard about how video would complement the flickrverse. If you’ve memorized the Community Guidelines, you know that Flickr is all about sharing photos that you yourself have taken. Video will be no different and so what quickly bubbled up was the idea of “long photos,” of capturing slices of life to share.
I think it’s a great way to get more exposure if you’re a photographer. Bring along your video camera on your next shoot and film yourself taking photos. I can definitely see videos popping up with wannabe models posing, covert product endorsements, etc though.
Video on Flickr is going to be defined by our incredible, diverse, far-flung and fabulously talented members. Some answers that we’ve come up with:
- A long photo
- Simple – not overproduced or slick
- Possibly the best answer so far: The Great Unknown
Hmmmmmmm. I can already see this as not good for Flickr. Hopefully they can keep it under control.