Looking for a professional wordpress real estate theme? I’ve been working with WordPress for a long time, have seen almost every theme around and have gone through the trouble of listing the top real estate wordpress themes here for you. Why you ask? Well it’s just one of the things I do as a web developer… try and find the best available blog themes, resources, etc. for my clients to use on their sites. And by far, the themes listed below are the best of the best as far as wordpress themes for real estate agents go. Now, of course any wordpress theme can be used for your real estate business but these themes are created specifically for agents and are ready almost out of the box.

Now 12 13 (of the BEST) Premium Real Estate WordPress Themes

In a hurry? Jump to the themes below: Main Street Theme, Elegant Theme, Homeowner, Open House, Smooth Theme, Bel Air Theme, Agent Theme, iReal Estate Theme, Real Estate Theme, WP Pro Theme, Villa Grande Theme, Real Estate Theme, Realist Theme. NOTE: I update this post regularly when I find new themes for real estate agents so please bookmark this page.

Why use wordpress to power your real estate website?

More and more people are catching on to the fact that wordpress is the best CMS (content management system) around. It’s relatively easy for beginners to learn, is highly customizable, makes adding content easy and has another huge added benefit… SEARCH ENGINES LOVE BLOGS. And by search engines I mean Google. If you can create a blog, post to it regularly and receive some nice links from other good sites you won’t have any problem receiving traffic. The key here is Blog + Fresh Content + Good Links = Traffic. Of course that is way over simplified but you get the picture.

Main Street Theme (NEW)

Main Street Theme is a new theme for wordpress 2.9. Another great release that you need to see to experience all the great features it offers. Currently only $79.95

Elegant Real Estate Theme

Elegant Real Estate wordpress theme is designed for real estate type websites. It comes with built in basic real estate listing filtering, featured slider banner and admin options to customize the theme. This theme has many features and methods of customization and gives an overall professional feel to any real estate website.

View the Demo or Purchase this theme for as little as $30.

Homeowner Real Estate Theme

Some of the Homeowner’s Theme features:

• Compatible with both U.S. and European Markets
• Has Google Maps Integration
• “No Custom Fields”
• Use it with Single or Multiple Agents
• Individual Agents page with listings and bio
• Unlimited dropdowns for category search
• Contact agent from property page
• Logo Uploader
• Easy Listings Management (Custom Script)
• Widget Ready – Yay!
• Custom Plugins
• Photo Gallery (up to 12 images)
• Agent Photo Uploader
• IE6, IE7, Firefox and Safari compatible
• XHTML and CSS valid (a plus for SEO)
• Extensive help and tutorial included
• Advertisement Banner Management
• Easy Adsense or Image Link Code implementation
• Turn all-or-individual banners on/off
• Image Auto Resizer (for thumbnails)
• Gravatar Support
• Financing Calculator
• Threaded comments

Check out the new Homeowner Theme demo and view pricing.

Open House WordPress Theme

The Open House real estate wordpress theme is a highly customizable theme with Google Maps Integration, a professional look for Agents and Realtors that want to build a website around the WordPress platform Compatible with both American and European Markets.

Open House features custom plugins and scripts that make adding, deleting and modifying listings an easy task with included photo gallery for up to 12 pictures with a lightbox effect, gorgeous photo fade animations and automatic Google Map integration as soon as the address is entered on each individual listing.

The theme can be used as a single or multi-agent website with individual Agent-Realtor pages with listings and biography, Agent photo uploader, no custom fields, financing calculator, unlimited dropdowns

Open House WordPress Theme <- click to learn more and view a live demo.

Smooth Real Estate WordPress Theme

Smooth Real Estate WordPress theme comes complete with Google Maps Integration which is the first wordpress theme I’ve seen that offers that. It’s widget ready, offers a photo gallery for each listing where you can list up to 14 property images, a very nice carousel property slider and allows for multiple agents to update the site. It also includes banner management and an image auto resizer for those that don’t want to mess with resizing all their images.

Here are some of it’s main features:

• Google Maps Integration
• “No Custom Fields”
• PSD files included
• Multiple Agents
• Carousel Property Slider
• Logo Uploader
• Easy Listings Management
• Widget Ready
• Custom Plugins
• Photo Gallery (up to 14 images)
• Agent Photo Uploader
• IE6, IE7, Firefox and Safari compatible
• Extensive help and tutorial included
• Banner Management
• Ad your Adsense or Image Link Code
• Turn all-or-individual banners on/off
• Image Auto Resizer
• Gravatar Support
• Compatible up to: WP 2.7.1

Smooth Real Estate WordPress Theme <- click to learn more and view a live demo.

Bel Air Real Estate WordPress Theme

The Bel Air Real Estate WordPress Theme is also a nice wordpress theme for both agents and brokers. It has a classier feel then most of the other real estate wordpress themes here.

Bel Air Features:

• Easy Listings Management
• Five Color Schemes
• Photo Gallery
• Agent Image / Biography
• “No Custom Fields”
• Featured Properties
• Property Search Options
• Payment Calculator
• Ad Management
• Affordably Priced
• Rebrandable – No credit links required
• Compatible up to: WP 2.7.1

Bel Air Real Estate WordPress Theme <- click to learn more and view a live demo.

Agent Theme Real Estate WordPress Theme

The Agent Real Estate WordPress Theme is another one of Revolution2 wordpress themes from Brian Gardner. It offers drop down menus and a featured content section on the homepage.

Agent Theme Features:

Tags: three-columns, fixed-width, white, gray, black, red, sidebar-widgets

Widget-ready: Yes

Compatible up to: WP 2.7.1

Agent Real Estate WordPress Theme <- click to learn more and view a live demo.

iReal Estate Theme

iReal Estate Theme is a professional looking wordpress theme from iThemes. It include many features that make it a top choice among real estate agents.

iReal Estate Theme Features:

• Easily customizable
• Integrated blog
• Home page template
• Wide layout for content heavy sites
• Widget ready sidebars and feature areas
• Drop-down navigation
• Search engine optimized
• Works with wordpress 2.7+

iReal Estate Theme <- click to learn more and view a live demo. (NOTE: You need to click on the “Purchase” menu link and then click on “Buy this theme…” to view an actual demo of this theme.

The Real Estate WordPress Theme

The Real Estate theme is a more simplified theme that might be to some agents liking. I notice though that it doesn’t have some main features that others themes do. Even a place for a phone # would of been nice. It is however a wordpress theme so it can be customized like anything else.

The theme allows you to create property listings of two types – Buying and Leasing – each with a details and listing page. Additionally you can create pages like this one to hold general content and submenus so that the site is largely extensible.

The Real Estate theme features:

• Searchable listings
• Editable homepage content via a customized WP-Admin panel
• Simple, clean CSS to easily update colours
• Flexible page structure that can accomodate a large amount of content
• Easy to create “listings” from WordPress posts
• Works with WordPress 2.6 (no word yet if it works with 2.7 though)
• Mainly 2 column layout, except for the home page

In short you have everything you need to create a manageable, dynamic looking Real Estate site

Real Estate theme <- click to learn more and view a live demo.

WP Pro Real Estate WordPress Theme

WP Pro Real Estate is a clean and simple theme. It’s supposedly very simple to get up and running, and includes many features allowing for complete customization.

This theme is fully compatible with 2.6+ & 2.7+

WP Pro Real Estate Features:

• Custom Theme Administration Panel – Allows you to edit template and home page content including the logo, home header image, company tagline, home page verbiage and link text as well as many other options. No need to go searching through code to make template changes.
• Custom Write Post Panel – Adds all the necessary detail fields to your write post panel i.e.(price, location, sq ft, etc…) without the use of a plugin. This is built in and ready to go once you activate the theme.
• sIFR 3 – All headings are rendered utilizing sIFR, this allows the use of the custom font without having you or the end user to have the font installed on your computer.
• Dynamic Image Resizing – Never worry about having to re size your images, upload large images via the WordPress admin and the theme takes care of the rest generating thumbnails, medium and large size images on the fly with caching.
• Searchable listings – listings are searchable by address or description.
• Utilizes Clean and Semantic XHTML and CSS – everything is commented and very easy to update.
• Very scalable page structure – allows for accommodation of large amounts of content without breaking the layout
• Five nice large stock photos are included as well.

WP Pro Real Estate <- click to learn more and view a live demo.

Villa Grande WordPress Theme

Theme Features:

1. Featured properties in a Jquery slideshow.

2. Just upload a photo in a post, and you’re done. No need to specify a url for the uploaded photo.

3. Advanced Google maps:

a. Just specify a street address, Google will find the map

b. Disable maps in the admin globally or per post.

c. Parameters to display addresses that is not located on a street.

4. Customize the site for your currency in the admin section.

5. Supports multiple agents. Each agent can upload his own properties, and will receive his own responses.

6. Features section makes use of tags. Type in only once, and click to activate next time. You do not have to retype features.

7. Works with wordpress 2.8.4+

View the demo or purchase this theme for $30.

Real Estate Theme

Real Estate Theme Features:

• Theme admin options
• Option to change the theme colour set
• Image Preview Resizing
• PSD layout Included
• Ready made contact form
• Wordpres 2.8 ready
• Home page feature slider (jquery)
• Animated homepage tabs
• Post/Entry/Article menu (like, print this, email to friend, share this post.. )
• Threaded comments
• Comments and pingbacks are separated
• You can add status on individual post like New, or Rented etc..
• Twitter and flickr widget
• Works in all major browsers including IE6 (png fix also added)
• Google anlytics script option

View the Live Demo or Buy this theme

Realist Theme

Check out site for details.

^ Back to top

Why You Shouldn’t Use A Free WordPress Theme For Your Real Estate Website.

If you’re in business and I’m assuming you are your website is the last place you should be cutting costs. Using a free wordpress template to power your businesses website is just plain negligent in my opinion. I’ve seen the majority of free wordpress templates that are supposedly for agents and I’m being fairly nice when I say they are hideous at best. Design matters to people. Good design says something about you. If your site shouts “Amatuer!” people are going to leave with a negative feeling about you and your business. That’s not what you want.

Main reasons to NOT use free wordpress templates:

1. Zero Support: Free templates don’t come with support, so if you have a question you’ll be looking long and hard to find an answer. Not so with premium themes.
2. Author Credit: This is usually by the means of a link(s) in the footer of your site. I’m all for giving credit where credit is due but I’d rather not be obligated to link to someone if I don’t want to.
3. Clumsy Coding: On screen many wordpress themes look ok, but underneath in the actual PHP/HTML/CSS the coding may not be as well written as it could be.
4. SEO Neglect: I can’t honestly name one free theme that was designed as SEO friendly as say Thesis has been. When you look under the hood at some of these free wordpress templates floating around you’ll be amazed at what’s going on behind the scenes.

Anyway, that’s my two cents on using free themes. I know, I know… all wordpress themes can be fixed (it’s something I offer as a service) or customized. Even the premium wordpress themes listed above will need some kind of customization.. ie. logo design, color scheme change, possibly even PHP or CSS tweaking to get it to do exactly what you want. That’s just part of the process. Don’t be hindered though,, using wordpress with a nice premium real estate theme will pay off in the end. Trust me.

^ Back to top

Free real estate keyword list that you can view or download. Shows searches performed per month for each keyword. There are 7,349 keywords, a mix of keywords under “real estate”, “realtor” and “realty”. You can view the real estate keyword list in flash format or view the PDF. It basically gives you an idea of how popular some of the real estate related keywords are so you can better choose keywords for your real estate seo project that will bring you the most traffic.

An example of what the keyword list looks like:

real estate 2,125,503
new york ny real estate 435,049
lowell ma real estate 313,162
atlanta georgia real estate 298,286
charlotte north carolina real estate 279,785
real estate agent 265,103
travel real estate career 225,284
real estate appraisal 210,891
las vegas nevada real estate 180,366
miami beach fl real estate 176,985
orlando real estate 154,440
raleigh north carolina real estate 128,526
san antonio texas real estate 108,398
houston texas real estate 106,549
virginia beach va real estate 99,837
real estate pittsburgh pa 99,538
san diego ca real estate 94,734
austin texas real estate 94,698
real estate brooklyn ny 87,132
chicago il real estate 81,639
bronx ny real estate 79,346
century 21 real estate 78,422
florida real estate 74,026
myrtle beach south carolina real estate 73,404

If you have a real estate website and want to find your online competitors all you have to do is research google and yahoo to find who is listed under the keywords or phrases that are related to your site. If you own a California real estate office you would start with major keywords such as California real estate, Southern California real estate, California Realty, California realtor etc. Then you could go more specific with city names such as LA real estate, Burbank real estate, Hollywood real estate, Beverly Hills realtor etc.

How many real estate sites are competing for each keyword?

When you conduct searches you want to keep track of how many websites show up under each keyword by noting the info in an excel spreadsheet. You could also write it down on paper too if you want. Examples shown below. Notice the difference in numbers between Google and Yahoo.

The number of results are how many sites you will be competing with to get to the top position. In reality though you will only be competing with the top three sites listed because it is your goal to be in the top three.

Once you’ve completed the first search start looking closer at each of the sites. You will first see site titles which usually contain the keyword you searched for. You will also notice the description under the title of the site. Make note of this as the title and description plays a role in why these sites are listed first.

Ok, so you are now studying the #1 listing. To get a quick overview of what’s going on behind the scenes you will need the Google toolbar installed on your browser. It makes things a bit easier when researching Google. Check the sites Pagerank. That’s that greenbar that is a rating from 0 – 10. Pagerank is Google’s way of rating sites. If you don’t want to install the Google toolbar you can check any sites backlinks by using this method in your search.

link:url or link:http://www.url.com/ – replace www.url.com with the domain you are researching.

How many links a site has plays a great part in determining how popular a site will be in the search engines. The higher quality of links you have the better. More is not necessarily better. It’s quality over quantity. I will go into that more later.

To beat out the #1 site you need more high quality links and you need to optimize your sites on-page factors which will also be covered later.

You should have a good idea of the keywords that people use to search out real estate when doing research. The major keywords come to mind such as real estate, realtor, realty, home, homes, MLS, MLS search, housing, house, property etc. Keep in mind there are a lot of smaller keywords that you can optimize your site for that when added with major keywords can bring you even more targeted traffic. You will be using variations of each keyword with different keyword combinations such as, California homes, CA. MLS, Southern California properties.

Do some initial keyword research to find variations of keywords. Overture and Google’s keyword tools are the most popular. Overture’s keyword tool will also give you an idea of how many searches were done in the prior months so you can see how popular the keywords are. Wordtracker is a paid tool you can use that gives you some more features that are usefull.

Doing the initial real estate keyword research and finding your competitors is absolutely necessary to a successful real estate SEO campaign. Once you gather that data it is time to figure out your plan of attack.

If you are an agent and are looking to build a successful real estate website, looking to finally rank in the top ten for your major (and minor) keywords or need help marketing your current website please contact me. I have years of experience with design, SEO and online marketing and have helped dozens of businesses with their online marketing goals. Learn more about real estate web design.

Just wanted to let you know I will be posting some informative posts on real estate seo (search engine optimization) that will help you with your real estate website. I have some information planned that will hopefully help you understand more about optimizing your real estate website soon. Learn more by visiting the real estate SEO category.