Screen Shot of Estate

Estate is not your ordinary real estate theme. It is more advanced, yet simple to manage real estate theme built specifically for real estate agencies. Built on the WooFramework it boasts advanced SEO controls, clean code and advanced styling features.

Making use of WordPress 3.0′s custom post types and taxonomies the theme unleashes a new “Properties” management facility when installed – proving it’s far more than just a WordPress real estate theme, it’s a web solution. With flexible page templates, an advanced search facility that allows you to drill down into properties based on very specific criteria, Google Maps integration and smart property images management you’ll find huge value in the modest price tag.

NEW: Now with IDX functionality thanks to dsIDXpress plugin integration.

Estate Theme Advanced Features:

Advanced Search

Search all the property listings based on any combination of it’s location, property type, price, number of bedrooms, to name but a few!

Featured Slider

The home page scroller can feature any noteworthy property listings you wish to highlight in the most prominent home page space. Simply add a tag to the featured posts to enable them in the scroller.

Custom Post Types

Blog posts and pages are typical post types – this theme adds properties, with custom entry fields to populate it’s property listing.

Multiple Layouts

Choose whether you want a widgetized sidebar on the home and other page. Intelligent page templates determine if you have included a virtual tour, Google Map or property images and adjusts the listing layout accordingly.

On Show Properties

On Show properties get prominent styling, and all the “On Show” properties can be viewed on their own unique archive page template.

Google Maps

Associate a Google Map address to your property listing and enable street view and location maps allowing your site visitors to browse the neighbourhood.

Theme Pricing:

This theme currently costs $200 which in my mind is a steal.  But for some that might seem like a lot for a wordpress theme.  But how I look at it is that you are paying for the advanced features.  The IDX feature alone makes this theme stand out.  If you care about SEO and getting more traffic the IDX is really a must have.

View the Demo

18 Premium Real Estate WordPress Themes

In a hurry? Jump to the themes below: Estate Theme (NEW), Pro Real Estate Theme, Open House Theme, Elegant Estate , Agent Theme, Residence Theme , Main Street Theme, Elegant Theme, Homeowner, Open House, Smooth Theme, Bel Air Theme, Real Estate Theme, WP Pro Theme, Villa Grande Theme, Real Estate Theme, SmoothBiz, Apollo Theme. NOTE: I update this post regularly when I find new themes for real estate agents so please bookmark this page.

Why use wordpress to power your real estate website?

More and more people are catching on to the fact that wordpress is the best CMS (content management system) around. It’s relatively easy for beginners to learn, is highly customizable, makes adding content easy and has another huge added benefit… SEARCH ENGINES LOVE BLOGS. And by search engines I mean Google. If you can create a blog, post to it regularly and receive some nice links from other good sites you won’t have any problem receiving traffic. The key here is Blog + Fresh Content + Good Links = Traffic. Of course that is way over simplified but you get the picture.

Estate Premium Advanced IDX Capable Theme

Estate is not your ordinary real estate theme. It is more advanced, yet simple to manage real estate theme built specifically for real estate agencies. Built on the WooFramework it boasts advanced SEO controls, clean code and advanced styling features.

Making use of WordPress 3.0′s custom post types and taxonomies the theme unleashes a new “Properties” management facility when installed – proving it’s far more than just a WordPress theme, it’s a web solution. With flexible page templates, an advanced search facility that allows you to drill down into properties based on very specific criteria, Google Maps integration and smart property images management you’ll find huge value in the modest price tag.

NEW: Now with IDX functionality thanks to dsIDXpress plugin integration.

Estate Theme Advanced Features:

Advanced Search

Search all the property listings based on any combination of it’s location, property type, price, number of bedrooms, to name but a few!

Featured Slider

The home page scroller can feature any noteworthy property listings you wish to highlight in the most prominent home page space. Simply add a tag to the featured posts to enable them in the scroller.

Custom Post Types

You are used to seeing blog posts and pages in your typical WordPress installation. Estate enables a whole new post type – properties, with custom entry fields to populate it’s property listing

Multiple Layouts

Choose whether you want a widgetized sidebar on the home and other page. Intelligent page templates determine if you have included a virtual tour, Google Map or property images and adjusts the listing layout accordingly.

On Show Properties

On Show properties get prominent styling, and all the “On Show” properties can be viewed on their own unique archive page template.

Google Maps

Associate a Google Map address to your property listing and enable street view and location maps allowing your site visitors to browse the neighbourhood.

View Demo & Buy

Pro Real Estate Theme

Pro Real Estate Theme is highly customizable theme with a ton of options and the best part it’s only $37.

• Built with HTML5
• Works across all browsers.
• Admin Options Panel
• Unlimited Images per Listing, easy upload and management. No More copy/pasting URLs!
• 8 Custom Widgets (Ajax Contact, Mortgage Calculator, Agents Other Listings Widget, Popular Posts, Latest Posts, Twitter, Flickr and 125×125 Ads)
• Multiple Sidebars & Widgetized Areas
• Automatic Featured and Listing Sliders
• Unlimited Colors, easy skin creation
• Custom Post Types for Listings
• Custom Taxonomies for Listings
• Advanced Listings Search
• 22 Custom Shortcodes
• Video Support
• Custom Author/Agent Profiles
• 6 Great Fonts to choose from (Museo Sans, Museo Slab, Colaborate, Quicksand, Sansation, & Titillium)
• Ajax Contact Page Template
• WordPress 3.0 Custom Menu Support
• Threaded Comments
• Full Width Page Template
• Detailed Documentation
• Top Notch Support
• Theme Updates Free for Life

View a Quick Video Pro Real Estate Theme Overview:

Open House Real Estate Theme

The Openhouse Theme is currently the highest rated and most purchased WordPress Real Estate theme on TF. It includes a very powerful and flexible Search, where you can search by location, number of baths, beds, max price, min price, and property type. The Location search alone is unique in that you can have multiple levels of locations. This theme also includes an extremely powerful Loan calculator which can be shown or hidden in Theme Options. The color scheme choice is unlimited. Simply supply a color, and the whole site changes, including all gradients and effects. This theme also works with IDX!

There are absolutely too many options of this theme to list and you must check it out for yourself.

Elegant Estate

Elegant Estate is one of the most elegant looking real esate themes I’ve seen. The design is outstanding.

Features

• Opera compatible
• Netscape compatible
• Safari compatible
• WordPress 3.0 compatible
• Five Color Schemes
• Threaded Comments
• Optional Blog-style Structure
• Gravatar ready
• Firefox compatible
• IE8 + IE7 + IE6 compatible
• Advertisement Ready
• Widget ready sidebars
• Theme Options Page
• Custom thumbnail images
• PSD files
• Valid XHTML + CSS
• Smooth tabless design

Click to view the Demo. You can purchase this theme for only $40.

Agent Theme from StudioPress

The Agent Real Estate WordPress Theme is another one of StudioPress’ wordpress themes. It offers drop down menus and a featured content section on the homepage.

Agent Theme Features: Tags: three-columns, fixed-width, white, gray, black, red, sidebar-widgets Widget-ready: Yes Compatible up to: WP 3.0+ Agent Real Estate WordPress Theme <- click to learn more and view a live demo.

Residence WP Theme

Residence Real Estate is a WordPress 3.0+ compatible real estate theme with a dynamic real estate framework management module for easy edit-delete-add more features options making this theme extremely easy to customize to your needs.
Multi-Category search with breadcrumb filtered results, easy photo gallery management with drag-drop sorting of images.

Some of the top features include:

• WordPress 3.0+ compatible
• Add-Edit-Delete your own fields
• Google Street View
• Multi Category Search
• 7 Color Styles
• Gravity Forms styles Enabled
• Contact Agent

Main Street Theme (NEW)

Main Street Theme is a new theme for wordpress 3.0+. Another great release that you need to see to experience all the great features it offers. Currently only $79.95

Elegant Real Estate Theme

Elegant Real Estate wordpress theme is designed for real estate type websites. It comes with built in basic real estate listing filtering, featured slider banner and admin options to customize the theme. This theme has many features and methods of customization and gives an overall professional feel to any real estate website.

View the Demo or Purchase this theme for as little as $30.

Homeowner Real Estate Theme

Some of the Homeowner’s Theme features:

• Compatible with both U.S. and European Markets
• Has Google Maps Integration
• “No Custom Fields”
• Use it with Single or Multiple Agents
• Individual Agents page with listings and bio
• Unlimited dropdowns for category search
• Contact agent from property page
• Logo Uploader
• Easy Listings Management (Custom Script)
• Widget Ready – Yay!
• Custom Plugins
• Photo Gallery (up to 12 images)
• Agent Photo Uploader
• IE6, IE7, Firefox and Safari compatible
• XHTML and CSS valid (a plus for SEO)
• Extensive help and tutorial included
• Advertisement Banner Management
• Easy Adsense or Image Link Code implementation
• Turn all-or-individual banners on/off
• Image Auto Resizer (for thumbnails)
• Gravatar Support
• Financing Calculator
• Threaded comments

Check out the new Homeowner Theme demo and view pricing.

Open House WordPress Theme

The Open House real estate wordpress theme is a highly customizable theme with Google Maps Integration, a professional look for Agents and Realtors that want to build a website around the WordPress platform Compatible with both American and European Markets.

Open House features custom plugins and scripts that make adding, deleting and modifying listings an easy task with included photo gallery for up to 12 pictures with a lightbox effect, gorgeous photo fade animations and automatic Google Map integration as soon as the address is entered on each individual listing.

The theme can be used as a single or multi-agent website with individual Agent-Realtor pages with listings and biography, Agent photo uploader, no custom fields, financing calculator, unlimited dropdowns

Open House WordPress Theme <- click to learn more and view a live demo.

Smooth Real Estate WordPress Theme

Smooth Real Estate WordPress theme comes complete with Google Maps Integration which is the first wordpress theme I’ve seen that offers that. It’s widget ready, offers a photo gallery for each listing where you can list up to 14 property images, a very nice carousel property slider and allows for multiple agents to update the site. It also includes banner management and an image auto resizer for those that don’t want to mess with resizing all their images.

Here are some of it’s main features:

• Google Maps Integration
• “No Custom Fields”
• PSD files included
• Multiple Agents
• Carousel Property Slider
• Logo Uploader
• Easy Listings Management
• Widget Ready
• Custom Plugins
• Photo Gallery (up to 14 images)
• Agent Photo Uploader
• IE6, IE7, Firefox and Safari compatible
• Extensive help and tutorial included
• Banner Management
• Ad your Adsense or Image Link Code
• Turn all-or-individual banners on/off
• Image Auto Resizer
• Gravatar Support
• Compatible up to: WP 2.7.1

Smooth Real Estate WordPress Theme <- click to learn more and view a live demo.

Bel Air Real Estate WordPress Theme

The Bel Air Real Estate WordPress Theme is also a nice wordpress theme for both agents and brokers. It has a classier feel then most of the other real estate wordpress themes here.

Bel Air Features:

• Easy Listings Management
• Five Color Schemes
• Photo Gallery
• Agent Image / Biography
• “No Custom Fields”
• Featured Properties
• Property Search Options
• Payment Calculator
• Ad Management
• Affordably Priced
• Rebrandable – No credit links required
• Compatible up to: WP 2.7.1

Bel Air Real Estate WordPress Theme <- click to learn more and view a live demo.

WP Pro Real Estate WordPress Theme

WP Pro Real Estate is a clean and simple theme. It’s supposedly very simple to get up and running, and includes many features allowing for complete customization.

This theme is fully compatible with 3.0+

WP Pro Real Estate Features:

• Custom Theme Administration Panel – Allows you to edit template and home page content including the logo, home header image, company tagline, home page verbiage and link text as well as many other options. No need to go searching through code to make template changes.
• Custom Write Post Panel – Adds all the necessary detail fields to your write post panel i.e.(price, location, sq ft, etc…) without the use of a plugin. This is built in and ready to go once you activate the theme.
• sIFR 3 – All headings are rendered utilizing sIFR, this allows the use of the custom font without having you or the end user to have the font installed on your computer.
• Dynamic Image Resizing – Never worry about having to re size your images, upload large images via the WordPress admin and the theme takes care of the rest generating thumbnails, medium and large size images on the fly with caching.
• Searchable listings – listings are searchable by address or description.
• Utilizes Clean and Semantic XHTML and CSS – everything is commented and very easy to update.
• Very scalable page structure – allows for accommodation of large amounts of content without breaking the layout
• Five nice large stock photos are included as well.

WP Pro Real Estate <- click to learn more and view a live demo.

Villa Grande WordPress Theme

Villa Grande Theme is another highly customizable theme that offers a lot of features.

Theme Features:

1. Featured properties in a Jquery slideshow.

2. Just upload a photo in a post, and you’re done. No need to specify a url for the uploaded photo.

3. Advanced Google maps:

a. Just specify a street address, Google will find the map

b. Disable maps in the admin globally or per post.

c. Parameters to display addresses that is not located on a street.

4. Customize the site for your currency in the admin section.

5. Supports multiple agents. Each agent can upload his own properties, and will receive his own responses.

6. Features section makes use of tags. Type in only once, and click to activate next time. You do not have to retype features.

7. Works with wordpress 3.0+

View the demo or purchase this theme for $30.

Real Estate Theme

Real Estate Theme Features:

• Theme admin options
• Option to change the theme colour set
• Image Preview Resizing
• PSD layout Included
• Ready made contact form
• Wordpres 3.0 ready
• Home page feature slider (jquery)
• Animated homepage tabs
• Post/Entry/Article menu (like, print this, email to friend, share this post.. )
• Threaded comments
• Comments and pingbacks are separated
• You can add status on individual post like New, or Rented etc..
• Twitter and flickr widget
• Works in all major browsers including IE6 (png fix also added)
• Google anlytics script option

View the Live Demo or Buy this theme

Smooth Biz

SmoothBiz is a great website theme for your real estate wordpress powered site.. It is highly customizable and you can change just about every color on the theme to match any brand or logo.

Features

• Unlimited color schemes! You can choose any color for almost everything on the template.
• CSS3 progressive enhancement
• Shortcode Features
• Comprehensive Admin Panel
• Jquery enhanced
• Optional welcome message
• Optional Twitter feed on home page
• Optional recent blog posts on home page
• Optional news feed on home page
• Ability to add a learn more button and/or a text box to the home page header
• Unique jQuery sliding portfolio
• Slick lightbox on the portfolio page that is video ready
• Ability to add Google Analytics code
• Ability to add Google Maps to the contact page
• Cufon text replace
• Documentation included
• 7 Page Format Options

• Archives
• Contact (with Google maps)
• Contact (with sidebar)
• Full width page
• Page with sidebar
• Portfolio
• Home Page

Apollo Theme

Apollo Theme is a great theme that is perfect for agents who want a clean and clear site. It is highly customizable and you can change just about every color on the theme to match any brand or logo.

Features

• Unlimited color schemes! You can choose any color for almost everything on the template.
• Choose from 94 different header background patterns or pick any solid color!
• CSS3 progressive enhancement
• Shortcode Features
• Comprehensive Admin Panel
• Jquery enhanced
• Optional welcome message
• Optional Twitter feed on all pages
• Contact form on all pages
• Ability to add a learn more button and/or a text box to the home page header
• Unique jQuery sliding portfolio
• Slick lightbox on the portfolio page that is video ready
• Ability to add Google Analytics code
• Ability to add Google Maps to the contact page
• Cufon text replace
• Documentation included
• 7 Page Format Options

• Archives
• Contact (with Google maps)
• Contact (with sidebar)
• Full width page
• Page with sidebar
• Portfolio
• Home Page

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Why You Shouldn’t Use A Free WordPress Theme For Your Real Estate Website.

If you’re in business and I’m assuming you are your website is the last place you should be cutting costs. Using a free wordpress template to power your businesses website is just plain negligent in my opinion. I’ve seen the majority of free wordpress templates that are supposedly for agents and I’m being fairly nice when I say they are hideous at best. Design matters to people. Good design says something about you. If your site shouts “Amatuer!” people are going to leave with a negative feeling about you and your business. That’s not what you want.

Main reasons to NOT use free wordpress templates:

1. Zero Support: Free templates don’t come with support, so if you have a question you’ll be looking long and hard to find an answer. Not so with premium themes.
2. Author Credit: This is usually by the means of a link(s) in the footer of your site. I’m all for giving credit where credit is due but I’d rather not be obligated to link to someone if I don’t want to.
3. Clumsy Coding: On screen many wordpress themes look ok, but underneath in the actual PHP/HTML/CSS the coding may not be as well written as it could be.
4. SEO Neglect: I can’t honestly name one free theme that was designed as SEO friendly as say Thesis has been. When you look under the hood at some of these free wordpress templates floating around you’ll be amazed at what’s going on behind the scenes.

Anyway, that’s my two cents on using free themes. I know, I know… all wordpress themes can be fixed (it’s something I offer as a service) or customized. Even the premium wordpress themes listed above will need some kind of customization.. ie. logo design, color scheme change, possibly even PHP or CSS tweaking to get it to do exactly what you want. That’s just part of the process. Don’t be hindered though,, using wordpress with a nice premium real estate theme will pay off in the end. Trust me.

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An example of what the keyword list looks like:

real estate 2,125,503
new york ny real estate 435,049
lowell ma real estate 313,162
atlanta georgia real estate 298,286
charlotte north carolina real estate 279,785
real estate agent 265,103
travel real estate career 225,284
real estate appraisal 210,891
las vegas nevada real estate 180,366
miami beach fl real estate 176,985
orlando real estate 154,440
raleigh north carolina real estate 128,526
san antonio texas real estate 108,398
houston texas real estate 106,549
virginia beach va real estate 99,837
real estate pittsburgh pa 99,538
san diego ca real estate 94,734
austin texas real estate 94,698
real estate brooklyn ny 87,132
chicago il real estate 81,639
bronx ny real estate 79,346
century 21 real estate 78,422
florida real estate 74,026
myrtle beach south carolina real estate 73,404

How many real estate sites are competing for each keyword?

When you conduct searches you want to keep track of how many websites show up under each keyword by noting the info in an excel spreadsheet. You could also write it down on paper too if you want. Examples shown below. Notice the difference in numbers between Google and Yahoo.

The number of results are how many sites you will be competing with to get to the top position. In reality though you will only be competing with the top three sites listed because it is your goal to be in the top three.

Once you’ve completed the first search start looking closer at each of the sites. You will first see site titles which usually contain the keyword you searched for. You will also notice the description under the title of the site. Make note of this as the title and description plays a role in why these sites are listed first.

Ok, so you are now studying the #1 listing. To get a quick overview of what’s going on behind the scenes you will need the Google toolbar installed on your browser. It makes things a bit easier when researching Google. Check the sites Pagerank. That’s that greenbar that is a rating from 0 – 10. Pagerank is Google’s way of rating sites. If you don’t want to install the Google toolbar you can check any sites backlinks by using this method in your search.

link:url or link:http://www.url.com/ – replace www.url.com with the domain you are researching.

How many links a site has plays a great part in determining how popular a site will be in the search engines. The higher quality of links you have the better. More is not necessarily better. It’s quality over quantity. I will go into that more later.

To beat out the #1 site you need more high quality links and you need to optimize your sites on-page factors which will also be covered later.

You should have a good idea of the keywords that people use to search out real estate when doing research. The major keywords come to mind such as real estate, realtor, realty, home, homes, MLS, MLS search, housing, house, property etc. Keep in mind there are a lot of smaller keywords that you can optimize your site for that when added with major keywords can bring you even more targeted traffic. You will be using variations of each keyword with different keyword combinations such as, California homes, CA. MLS, Southern California properties.

Do some initial keyword research to find variations of keywords. Overture and Google’s keyword tools are the most popular. Overture’s keyword tool will also give you an idea of how many searches were done in the prior months so you can see how popular the keywords are. Wordtracker is a paid tool you can use that gives you some more features that are usefull.

Doing the initial real estate keyword research and finding your competitors is absolutely necessary to a successful real estate SEO campaign. Once you gather that data it is time to figure out your plan of attack.

If you are an agent and are looking to build a successful real estate website, looking to finally rank in the top ten for your major (and minor) keywords or need help marketing your current website please contact me. I have years of experience with design, SEO and online marketing and have helped dozens of businesses with their online marketing goals. Learn more about real estate web design.