I’ve been a fan of Lomo cameras and Lomography for almost 10 years now because of their uniqueness. Lomo cameras are simply the most fun and creative way to have fun with photography I’ve found. Now logomography.com has released a new Redscale film that will tint your shots in vibrant reds. Awesome!
This is the world’s very first pre-loaded and ready-to-shoot RedScale film – designed to re-cast your image in a sea of powerful and seriously intense red, orange, and yellow tones. With your “red-eyes” fully focused, allow us to show you this wunderbar effect – all thanks to a very special film that’s spooled on the wrong side.
The “Red Scale” effect has actually been with us for quite a while. You see, your average 35mm color negative film has a semi-transparent layer on the back – designed to keep stray light from getting onto the sensitive emulsion on the front. At some point, a few bright photographers got the idea to load the film “backwards” and actually shoot through this protective layer. The result is close to shooting through a reddish-orange filter. But unlike a filter, the effect is a bit unpredictable and varies in strength depending on the subject and light source.
We’ve always loved the effect, but the whole process wasn’t all that convenient. Lomographers do a lot for the sake of their images: processing in the wrong chemicals, taping up seams, tossing film in the washing machine, leaping head over arse, and so on. But if things can be easier – and therefore “BE FAST,” then why not go for it? So we worked with our friendly neighborhood film suppliers and cooked this up: a pre-loaded, ready-to-shoot, and ready-to-rock RedScale film.
Rated at 100ISO and packing 36 exposures per roll it is hungry for sunlight, thirsty for long exposures, and quite unlike anything we’ve ever seen before.
Read more here or go buy some already!