Why every real estate agent should make sure they aren’t using frames on their website or that they don’t choose a real estate design service that offers quick DIY websites built using frames.
It seems like a common occurrence that realty websites are built using frames. I see it all the time and I still see real estate website design agencies designing or offering websites that still use frames. Frames are outdated, hide your content from search engines and are just plain wrong to use.
Most agents, like most business owners don’t have time to figure it out or have time to edit their websites so they go out and find the first web design company to build their site. Well let me tell you that that is a big mistake. If you ever want to rank for your real estate keywords then you need to get a website that doesn’t use frames.
Framing your content is like putting all your valuable information in a vault that no one can get to. Sure your visitors can see it but search engines can’t. It’s hard to explain in words why search engines can’t see your content and I’m not going to describe it in words. I might make a video later if you still don’t understand why frames hurt your website in search engines. Then I can atleast show you why it’s bad to have your website designed in such a manner.
If you are serious about your business you should go with a completely custom design. One that doesn’t use frames, is designed using CSS and is XHTML valid. I can’t express how important that is to where you rank in the search engines.
If you ever expect to receive qualified real estate leads from your website you need to make sure that it is optimized for search engines. That is unless you want to spend a fortune on pay per click services like adwords. Do yourself a favor,, have your website designed right and spend that pay per click money on content and a bit of good SEO. Your business will thank you for it!
If you are in need of custom, search engine friendly real estate website design then you can click that link and then contact me. I can design and optimize your website and help you achieve top rankings.
I wonder if having no frames will make the viewer wander more, and leave them less focused?
Very good article, I see it all the time also. Realtors aren’t SEO experts and most seem to be using “turn-key” websites that aren’t very SEO friendly. I am glad your article could shed some light on the subject!
Thank You,
Anthony Brunetti
Frames really have no advantage and are used because it’s easier to create the navigation for one page then it is for all pages, but doing so kills your chances of ranking in search engines. I’d steer clear of using them altogether.
If you’re a real estate agent and think your website uses frames but are not sure post a comment here and I will have a look at it and let you know.
I agree, Search Engine Spiders can’t read your content if the site is still in Frames. They are burdens for SEO especially if the client doesn’t want to change anything. Especially on Real Estate websites, there are alot of real estate sites that aren’t updated yet or redesigned yet. So taking the advantage of the new trend today by making an SEO friendly site is a must.