This collection contains a whole pile of themes released over the past year. You can see a growing trend that has emerged in photography themes. Theme designers are really looking to showcase a photographer’s work so there’s a huge number of full screen portfolio themes that focus on the work 100%. It’s great to see that theme designers are sensitive to the needs of photographers and are adapting their themes accordingly.

Responsive design has really taken off over the last year as well. Designers can use responsive design techniques to create fluid images, meaning that your photographs can look beautiful on any device. A number of the themes listed below use responsive design for beautiful image resizing.

So on to  30 of my favourite free and commercial WordPress themes for photographers.

Commercial

Photoshot

Sideways

Buy

Anan

Buy

Invictus

Buy

Immense

Buy

Adventure

Buy

Panorama

Buy

Core

Buy

Kingsize

Buy

Slash WP

Buy

DK

Buy

Flashlight

Buy

Chocolate WP

Buy

Village

Buy

Gridline

Buy

Gallerific

Buy

Deep Focus

Buy

Photocrati

Buy

Sidewinder

Buy

Focal Point

Buy

Free WordPress Themes

Photography

Demo | Download

F8 Lite

Demo | Download

Big Square

Demo | Download

Mansion

Demo | Download

Minimatica

Demo | Download

Mixfolio

Demo | Download

Foto Folio

Demo | Download

Paragrams

Demo | Download

Portfolium

Demo | Download

Exposito

Demo | Download

Be sure to check out my original post on WordPress themes for photographers as well.  And bookmark my site for heaven’s sake!  :)

And now Blurb is making it even easier to create your own books…

Blurb is now offering customized 2012 Planners, Facebook Photo Books, and Instagram Photo Books, that make the perfect gift for friends and family.  I think the facebook photo books and instagram photo books are going to be a big hit.

Facebook photo books
You can now turn your favorite facebook photos into a fantastic photo book. This my friends is going to take off in a big way.  What better way to capture a moment in social history than preserving your facebook photos in a book.

Instagram photo books
Blurb is now offering Instagram Photo Books which is giving you a new way to share your Instagram Photos from your phone. We’ve created a new set of banners to help you promote this product. Here’s one of the banners available for you:

Not interested in making a book?  Make a planner!
Blurb has just announced their new 2012 Planners. These truly personal planners are created with customers’ images on the cover and throughout—with elegantly designed calendars. They also make a perfect gift for friends and family so be sure to promote Blurb’s custom Planners on your site today!

You can also get 15% off your next book from Blurb by entering this special coupon code: AFFILIATE15OFF

I’ve had the joy of switching over the regular web fonts I have been using on this site to the magnificent Proxima Nova. I’ve played around with several other fonts but thought Proxima Nova looked the best.  Of course I’ll probably change it up in the future but that’s what I’m using now.

I’ve also been using Typekit for a client as well as on some personal websites.  You can see Proxima Nova at work on Midwest Heavy Haul’s website.  They offer Heavy Haul services throughout the Midwest and I thought Proxima Nova worked well here too.  I’m really not sure what it wouldn’t work on.

Midwestheavyhaul.com using Proxima Nova from Typekit

I’ve also been using it on WP Switch, which is a new site of mine that I recently bought. Still needs some work, but boy does it look better than it did.

I wish I had more time to implement Typekit across a few more of my sites but I’m going to wait to do full redesigns.

Typekit is a dream to work with and is super easy to implement if you haven’t tried it yet.  Go sign up if you haven’t!

By putting a link or an advert to another service from your site using your special affiliate link – you  can earn a commission if a person who visits from your link makes a purchase. That’s how affiliate programs work and it’s a great way to make money.

There are loads of WordPress Theme developers and theme shops that have affiliate programs so they’re a good place to get started if you want to start making money. WordPress 3.2 has been downloaded more than 12 million times – that’s a whole lot of sites running on WordPress, and a whole lot of people looking for WordPress themes. Here’s a run down of the main players, with a bit of info about their program and how much lovely cash-money you can earn.

Of course this list is not finished and I’ll be keeping it updated as time goes on. If you know of a WordPress theme developer not on this list then leave a comment below.

There are some plugins that turbo-charge any WordPress installation, taking it from blogging platform to powerful CMS. They enhance WordPress, making it faster and more powerful. Chances are that your competitors are using these plugins so maybe its time that you thought about using them too.

SEO

Search Engine Optimization is an essential part of getting your site ranked on Google. The great thing about WordPress is that it’s already pretty good for SEO out-of-the-box (according to Matt Cutts, Google’s Head of Web Spam) But you can improve it further by installing a plugin that fine tunes your SEO. All-in-One SEO is a great choice that has enough options to juice up the SEO of the average WordPress user.

Analytics

Every webmaster knows that to develop your site you need to know who’s visiting, when they’re visiting, where they’re visiting and how they’re finding your site. Google Analytics is the best free tool for tracking your sites analytics. Google provides a tracking code that you can insert in the tags of your theme. However, if you change your WordPress theme the tracking code will disappear. By using a plugin like Google Analytics for WordPress the tracking code is no longer held in the theme and you won’t be in danger of your stats disappearing.

Cache

When you cache your website information is stored as a static file and served up to each website visitor. This means that your website isn’t having to reload all of the information from your database each time someone lands. Caching is the best way to speed up your website, and is particularly useful for photographers, who often have image-heavy websites which cause slow load times. A good choice is WP Super Cache.

Backups

Backing up your site is an important part of being a webmaster. You never know when your server could expire, your database corrupted or your site hacked. It’s worth making regular backups of both your site and your WordPress database. A great option for this is ManageWP. ManageWP is a service which manages your WordPress sites. It has built in backup to Amazon S3 as well as Dropbox. Currently it is in beta so is still free, but after launching at the end of November it will remain free for users with 3 sites or less.

Mobile

The world has gone mobile. More people are now accessing the internet through mobile devices than ever before. In fact, we’ve reached a point where more people are surfing the web on mobiles than on computers. You need to make sure that you’re in on the game and a great way to do this is to install a mobile switcher like WP Touch Pro (or the free version). This detects what device your site’s visitor is using and serves them up a version of the site that is suitable.

Contact Form

Contact forms are useful for letting people get in touch with you. Gravity Forms does that but it takes forms to the nth degree. You can use Gravity Forms for any sort of form building and all of the data is stored on your website’s database. It makes it easy to collect data, and to look at it later.

Social Connection

Sharing is the cornerstone of Web 2.0 – these days it’s what drives the internet. Facebook, Twitter, LinkedIn, StumbleUpon, Reddit, the list goes on and on. People are connected in ways they never have been before. Sharing is the perfect way for you to spread your photography amongst people who haven’t seen it before. Installing a plugin like ShareThis makes it easy for people to share your photography without you having to do any work at all.

Notifications

Hello bar is a notifications bar that pops up at the top of your page. It lets you add simple notification messages at the top of your page. Unlike pop-ups these bars are helpful and unobtrusive, letting you grab visitors’ attention with a call to action, without annoying them in the process. Hello bar is a commercial plugin but it comes packed full of useful features like analytics and A/B Testing.

Ecommerce

Selling photographs through your website can be a great way to supplement your income. This is possible by extending WordPress with one of the many eCommerce plugins. By installing a plugin like WP E-commerce you can sell your photographs from your site. WP eCommerce is a free shopping cart plugin that you can use to sell photographs, including digital downloads so you can sell high-resolution versions of your images – no printing required!

Spam

Spam is the scourge of every WordPress website. As a webmaster you can get endless comments asking you to buy some prescription pills or visit a casino site. Akismet fights spam. It uses an API key which you can get from WordPress.com. It is free for non-commercial use and there is a fee for commercial users. It’s a life-saer though when it comes to the battle against spammers.

The results reveal that:

• 46% of B2B participants said their most important objective is to generate leads.
• 53% of all participants say SEO makes the biggest impact on lead generation, followed by 28% for PPC and 19% for social media.
• 75% of B2C companies are the most active on Facebook, followed by 8% on Twitter and 6% on LinkedIn.
• B2B companies are active more evenly across all three leading networks: 34% Facebook, 26% Twitter, and 25% LinkedIn.

The 2011 Webmarketing123 State of Digital Marketing survey was conducted online in September. Over 500 marketing professionals completed the survey.  You can download the entire report here.

Overall, 60 percent of respondents said they plan to increase their budget for social media marketing in 2012; 53 percent plan to increase their budget for SEO and 40 percent will increase their PPC budget.

Source: Search Engine Land

Anyway I thought I’d share 5 things I’ve been kinda addicted too the last several months.  And I say addicted in that I use these sites/services at least once a day if not multiple times… so yes frequently.

Pinterest

What can I say about Pinterest?  It’s basically tumblr on steroids and can be quite addictive because it’s seriously so much eye candy you can sit for hours going through what other people have pinned and yeah….  it gets better if you have a wide screen.  Feel free to check out my pins and follow me if you want.

Feedly

I’ve been so happy with feedly because it makes subscribing to feeds a whole lot more intuitive I think because of the heavy use of imagery through the way they deliver the content and also it gives you a way to subsribe to sites with feeds a lot easier, via a small semi transparent button graphic that sits down on the bottom right hand corner of your screen.  If you publish a blog or have a business where you need to publish new content Feedly not only makes it easier to keep tabs on all your feeds it makes it enjoyable.

Tumblr

I’ll be honest, I’m new to Tumblr.  The only reason I started using it was because I purchased a website that was powered by it, by accident really.  I didn’t know the site was powered by Tumblr so it forced me to use it.  But I’ve really liked using it so far.  There’s some weird gratification you get when other people share what you’ve posted… goes the same for when get your content shared anywhere else I suppose… probably not that weird.  Anyway, yes, Tumblr has been a joy to use so far with a few moments of downtime here and there, but overall I think I’ll be using Tumblr on a semi daily basis over at FFFFood and Typejoy, two of my personal Tumblogs.

Zillow

Zillow is a site where you can find homes for sale, for rent, etc and I’ve been using it for the last few months quite frequently.  Of course I still use Craigslist but when it comes down to viewing property photos and locating where houses are on a map I don’t think anything compares to Zillow.  If it does let me know.  But I love that you can view an actual map of wherever with pins on it, and when you click the pins another page doesn’t load, but a simple java popup that allows you to view more details and view pics of the property.  It takes a few steps out of the process of looking for a property online.  Trust me, if you’ve tried to find a new place to move you know how annoying it is hunting through hundreds of website pages…. and you’ll never search for properties with images to only find it’s just an ad like you do on Craigslist.

Spotify

I don’t think I’d want to live in a world without music and it’s probably safe to say I listen to more music than anyone else I know.  So Spotify has really been in use since I’ve started using it a few months ago.  For a small monthly fee Spotify allows you to instantly stream music to your computer… instantly.  I know I said instantly twice, but that’s what makes Spotify Spotify.  I’ve stumbled upon so many new bands that I might not have ever heard if I wasn’t able to click through to related bands and listening to their music instantly.  I guess other services exist out there like Spotify but for some reason the GUI and ease of use makes it very attractive.  Plus it notifies facebook to what you’re currently listening to so that’s pretty cool… if you like annoying everyone of your friends like I do.

Of course I’m addicted to many other sites but these are the standouts.

Growing a client base with Facebook takes a little more effort than posting witty status updates a few times each day. Keep the company’s web presence professional and current. No company makes an impact by reaching out to customers once or twice a week. Since Facebook is live 24/7, use the free marketing tool often.  If you’re looking for some creative tips on keeping your social marketing efforts going in the right direction then keep reading!

Create a Buzz

Use Facebook like a news-alert system. Create posts about developments, progress and milestones reached. Sure, it’s a bit egotistical, but anyone who searches for the company online will see that it’s doing something. It’s a start-up making progress. Go ahead and post a link to the company’s new website or Twitter profile. Moving forward is the goal. Use online auto-posting services to streamline the Facebook updating process.

Have Contests

Encourage Facebook visitors to interact with the page. Contests directly call for participation. Use a service or product from the company as the prize. Once in the hands of a consumer, word of mouth marketing begins. Plus, contest winners will click on the “Share” button to spread the winning news, which in turn shares the company name on many more Facebook walls.

Share the Love

Get in the habit of sharing links to articles, photos and blog posts that relate to the business. These public posts are searchable by Google, and bring traffic to back to the business Facebook page. For example, a start-up bakery might post an article from the Blueberry Grower’s Association website about the nutritional value of blueberries — the newest pie flavor offered by the bakery. If the Growers find the article posted on the bakery’s Facebook page, they may create a link from the company’s website, to the bakery. On the Internet, related businesses scratch each other’s backs.

Be Human

The company is a start-up, not a multinational corporation. Talk about the local weather, economy or issues facing the area. It adds personality and locality to the venture. Just keep the talk professional. If the business offers bicycle rentals along the coastline, let customers know about the beautiful weekend weather forecast. This quick post might just plant a seed and encourage customers to stop by the shop and rent a bike. After all, everyone wants to take advantage of nice weather.

Post Pictures

When a new product debuts, snap a few pictures. Seeing a product is more appealing than a cleverly crafted paragraph of advertorial prose. Posting pictures of your employees working, creating new products, speaking at conferences or working with customers makes the business real. Take the process a step further and tag employees in the photos. Make sure the links go to a professional Facebook profile, not a personal account littered with weekend party pictures or political rants.

Using Facebook stretches the meager marketing budget of most new businesses. The free marketing tool gives the company a public identity, allows for interaction between potential customers and employees, and over time helps the company establish credibility.

Here’s a list of 20 nice opencart themes you can use to give your store a little bit better look.

Shoppica

Shoppica is a stylish and modern 2 column theme. It has unlimited colors, set custom backgrounds, SEO-ready, custom slideshows, horizontal navigation with unlimited sub-categories, custom payment icons and much more.

Layered PSD, CSS, JS and PHP files included.

ModernStore

ModernStore has a universal design and is a good theme for fashion stores, accessories, cosmetics, kids boutiques, electronics, furniture and almost any other type of e-commerce site. The theme is powered by jQuery, has custom footer with info module, custom product pages, featured products slider, header banners, custom cart and visitor greeting.

Layered PSD, JPG, CSS, JS and PHP files included.

CartMania

The CartMania theme is suitable for different types of shops. Theme comes with 5 color skins, 7 custom modules, custom mega menu, jQuery enhancements, PrettyPhoto plugin integrated, Nivo slider, visitor greeting in header, featured products slider and more.

Layered PSD, JPG, CSS, JS and PHP files included.

Shopper Land

Shopper Land is a 3-columnd theme with many possibilities. Features include a built in Nivo slider, jQuery enhancements, 5 color skins and custom drop-down category menu.

Layered PSD, JPG, html, CSS, JS and PHP files included.

Gentle

The powerful Gentle theme has many good features, such as: unlimited colors, powerful background options, 200+ Google fonts supported, many footer options, powerful theme panel, 2 column layout and easy install.

Layered PSD, JPG, CSS, JS and PHP files included.

StylishStore

StylishStore has a universal design that fits many different types of e-stores. Key features include 4 skins, unique sliding menu system, 4 custom modules, jQuery powered, Cufon font replacement, custom footer info, social media buttons and more!

Layered PSD, html, CSS, JS and PHP files included.

Vasco

The Vasco theme key features include easy installation, jQuery slideshow, homepage slideshow module (controlled in admin panel).

Layered PSD, JPG, CSS, JS and PHP files included.

Kinder

The visually appealing Kinder theme comes with many handy features, such as 4 custom modules (homepage slideshows, homepage banners, custom columns, custom footer), jQuery enhancements, improved OpenCart layout, 4 color schemes, 2 columnd layout and easy installation.

Sancart

The Sancart theme is simple, intuitive and includes well commented code.

Layered PSD, JPG, html, CSS and PHP files included.

My Stock Image Shop

The My Stock Image Shop template is great for selling stock online, such as images or e-books. It’s a 2-column template.

Layered PSD, JPG, CSS and PHP files included.

High Street

High Street is a hugely modified template. Key features include 5 color skins, built-in homepage slideshow, jQuery enhancement, 2 columnd layout and easy installation.

Layered PSD, JPG, CSS, JS and PHP files included.

Phantom Shop

Phantom Shop has a universal design. Some of the features include easy installation, display any image as background, animated preloaders, any size for thumbnails, drop down menu, Nivo slider, jQuery lightbox, SEO optimization, 20 styled pages and Cufon font replacement.

Layered PNG, layered PSD, CSS and JS files included.

Black

This template is 3 columns. It has a simple yet versatile layout.

Layered PSD, html, CSS and JS files included.

Dropshipper

Key features include OpenCart default features, search by main categories, unlimited number of images for homepage slideshows, countdown timer for special products, Ajax add to cart.

Layered PNG, JPG, CSS, JS and PHP files included.

Apparel

The Apparel theme has key features, such as 1.5.x OpenCart default features and custom color and size.

Layered PNG, JPG, html, CSS, JS and PHP files included.

Layover

Layover fits any type of webshop. Key features include easy slider system, Facebook and Twitter integration, Ajax add-to-cart, multiple page templates and more.

Layered PSD, JPG, html, CSS, JS and PHP files included.

Dashing

Dashing is a simple and clean theme. Key features include jQuery slider, featured products block, multiple premade pages, fancybox gallery integration.

Layered PSD, JPG, html, CSS, JS and PHP files included.

Colormod

The Colormod theme includes many handy features, such as 4 color options, animated JS dropdown menus, flash banner rotator, custom category and footer files and Cufon font replacement.

Layered PNG, JPG, html, CSS, JS and PHP files included.

Fashionista

This fresh theme has a modern look. Key features include quick install, 960 grid system, SEO optimization, html5, easy customization, unlimited colors, custom homepage carousel, jQuery drop down menu, custom cart drop down and icons, Cufon fonts, custom footer and more.

Layered PNG, layered PSD, JPG, html, CSS and JS files included.

Zeta Shop

Zeta Shop has many handy features, such as selling digital goods, animated preloaders, drop down menu, NivoSlider, jQuery lightbox, contact form, SEO friendly, 20 styled pages and Cufon font replacement.

Layered PSD, JPG, CSS, JS and PHP files included.

—-

There you have it, 20 of the best looking opencart themes on Themeforest.  I’ll be keeping this post up to date so be sure to bookmark this page.

This article will explain six effective ways that you can create killer content that captures the attention of the web, launches your online brand and creates a never-ending flow of targeted web traffic.

#1: Write a definitive tutorial on a single subject

The web is jam-packed with powerful, informational pieces of content that teaches nearly any type of subject you wish to learn. You could become the source of information rather than being on the receiving end by compiling your knowledge, about a subject, into an incredibly detailed tutorial style blog post or website article.

The secret to creating killer content through tutorial style posts are the ideas, imagination and information you accurately deliver in a timely manner. Information you use for tutorial posts can be compiled through web research or through your own experiences; the later is the best choice.

You are the expert in topics you thoroughly understand; there will always be individuals that are still fresh to your niche and topics. Your task is to pour your best information into a piece of content which takes an individual from the very basics to becoming a master in the topic.

Tutorial posts can be done for any number of topics, such as:

• Web design tutorials
• Diet and exercise routines
• How to repair a car

The list, quite literally, can go into the infinite. Taking the information you already retain and reinforcing it with additional information you’ve learned from the web is the secret formula for creating a tutorial post that entire communities will recognize and use as a definitive source when need be; that, is killer content.

#2: Design an infographic

Infographics have caught on like wildfire; they are easy to digest, passed around rapidly on social media and have an additional level of entertainment when people wish to learn something on the web. Infographics are the true body of killer content if you find topics people are interested in learning; the information is presented through design but still has the same amount of written content as one would pour into a blog post or website article.

Infographics are relatively easy to create; once one completes research, in a topic, the heavy design work can be passed off to those that have experience in design programs such as Photoshop. The inclusion of graphs, charts, design characters, typography and overall style of print layout should be tended with care as it ultimately captures the reader’s attention. However, the information, at its core, is the most important element and will need to combine entertainment with knowledge in a fun and easy format.

Added benefits of infographics are how easy they are shared on the web which can lead to viral traffic explosions. Infographics can be embedded with a few lines of code, uploaded to picture sharing websites, used in other content pieces and be quickly saved to hard drives. The design aspect, of infographics, will capture people more readily than trying to ‘convince’ them to read thousands of words.

#3: Shoot, edit and produce a video

People, in some ways, have taken a relaxed approach to content consumption ever since the invention of the television. It wasn’t too long after that web video was possible on the web which lead to wildly popular websites like Youtube, Vimeo, Dailymotion and many more.

Your content does not need to stick to a single medium such as text. Content can come in many different formats; one which has the potential to create lasting impact is video. Video lets you include additional methods to share information through visual and audible mediums; it creates a higher level of engagement in the viewer.

Video, remarkably, is extremely simple to create because of the falling price of technology. You can now purchase HD video cameras for less than $100 which come pre bundled with video editing software; this allows you to create engaging video from the comfort of your home or office without the high overhead that you would have faced just ten years ago.

Likewise, screen capture tools such as Camtasia can be used to record your actions, on-screen, and later edited to create a full featured video for your audience. Such uses of screen capture tools have started an entire vehicle to content delivery called ‘screencasts’.

Each video you create gives you an opportunity to reach multiple channels within your community. Video can be embedded within your website or blog, uploaded to video sharing websites like Youtube and readily shared in social media circles. An engaging, informative video is one of the best pieces of killer content you should aim to create for your website.

#4: Record and launch a podcast

Ever since the invention of the radio, people have been enthralled by audio recordings. Audio gives you the freedom to be entertained and taught without taking away from your current activities which, depending on your niche, can be phenomenal if your community is readily busy with their own projects.

Podcasts couldn’t be any easier than it is today; a $20 microphone headset and a free audio recording program, such as Audacity, are all that you need to get started with Podcasting. Your audio can cover any topic that you would in written or video form; your content is what matters though which is why you should take special attention to how well you are able to convey coherent thoughts and ideas through the medium.

There are dozens of ways to create podcasts, such as:

• Reading, aloud, your previous content from your website
• Interviewing key players in your market, niche or community
• Having a free-for-all, roundtable discussion with current events

Think of your podcast as an additional channel for producing killer content. Your website can be the source for written content, video websites for the motion picture medium and Podcasting for audio; a strong command, and presence, in each medium further places you as a main player in your niche.

Once created, you may upload your podcasts to services like iTunes, embedded into your website or even placed on compact discs to be handed out to people when you meet in person. Your content is only limited by your creativity and willingness to record audio; once you gain a firm grasp on the format you will have yet another channel to reach people.

#5: Develop an ebook and share it for free

Ebooks, electronic books, are a fantastic method for content delivery because of their perceived value and overall free form on how content is shared. An ebook can cover any subject which fits your community, infuse print design elements and have the added advantage of hyper linking which can be used to point people to additional information. In essence, an ebook can be used as a killer piece of content because it automatically takes on the form of ‘higher end’ content.

The best kept knowledge has no value if it isn’t shared with others. A sure-fire way to build authority, within your niche, is by giving away your best secrets as this sets you on a new level in comparison to your competition. Although it may seem like you’re giving away the honey pot you are actually cementing your expertise on the subjects you know best; this makes people take notice and builds a greater level of trust which leads to a strong following online.

Ebook creation is easier than ever. A simple word processing program is all that you need to begin creating an ebook; it’s the time and resources to devote to writing that is the real pain.

An ebook can be formed through multiple methods, such as:

• Compiling the best content from your website
• Creating a long-form tutorial style piece of work
• A compilation of quotes, suggestions and bits of knowledge from industry leaders
• A white paper on the current trends, events and future of your industry

The ebook should take in all accounts of great copywriting which is why the title and cover design play important roles. Your ebook can begin to be shared in social networks, on your website, sold, given away to your email list, uploaded to sites like Scribd and many more once you’ve completed your work. The viral natures of ebooks are immensely powerful; they cement your placement as an authority within your niche and continually drive interested parties to you through content marketing.

#6: Compile information to create a case study

Case studies provide people with an introspective look into topics which may otherwise go unnoticed. Case studies can become a powerful form of content as they pull together your own knowledge, something interesting in the topic and information which your readers could use in their own projects.

A case study is a long-term engagement in order to produce sizable results but this investment on time and resources can become a definitive piece of work that is later referenced by many people in your industry. Compiling information about a topic, business or individual will drive attention to the subject and come full circle when the favor is returned through backlinking, social media shares and reciprocal attention from the topic’s community.

Case studies can come in many forms and cover any number of topics, including:

• An introspective look at business practices of major market leaders
• How an individual is changing ‘the game’ in the industry
• Different methods how something was accomplished by an individual or business

The main draws of case studies are their detail to information and story telling style of content delivery. People read case studies because they place themselves into the same scenario; it’s much like interactive learning but with a story to hold on to. If you are able to find a topic which people wish to learn, discover someone doing it right and include your own take on how you believe it was accomplished you are fulfilling multiple channels of content creation; you’ve captured your reader.

Conclusion:

The time and resources you pour into creating killer content has a reciprocal effect; spending time to create a definitive piece of work, rather than a dozen smaller ones, will create a greater impact in your community than those which were compiled and published in a single afternoon.

Your content can be seen as a product. Product development is a time-consuming process but they produce a greater return on investment than simple one-off pieces of work. Think of your website as your business, content your product and your online presence will be met with enthusiasm; the item that sets your website above anyone else.