Website Design, SEO

Article Spinner

I just stumbled onto an article spinner that makes rewriting articles really fast and simple. It actually is pretty impressive and makes creating unique content easy.
What does an article spinner do?
An article spinner allows you to take any content be it an article, PLR content, etc. and unique-ify it… ie. it replaces synonyms in [...]

How To Give A Good Elevator Pitch – Example

Ever wonder how to give a good elevator pitch?  An elevator pitch is basically when someone asks you what you do and you answer in a way that gives them not only a good understanding of what you do but builds interest so that you can further discussion and maybe gain a client.  Most people [...]

Advanced Copywriting Techniques – Persuading Prospects to Buy

Three Powerful Persuasion Strategies And How to Use Each One To Rocket Your Response
In this issue:

How to structure a logical argument that will have your prospects ready, willing and even eager to buy …
The astonishing response-rocketing power of the “scientific demonstration” – and how I used it to sell more than $7 million-worth of products in [...]

What Matters Most To Your Website? Good Design, Copy or Both?

This article appeared in ETR’s newsletter today and I could not help but to post it here.  I think it is insightful for many reasons but I also want to express my opinion on the matter as a designer who understands the importance of copy in marketing, how crucial it is to SEO and also [...]

Reality in Advertising and why it’s great to have an uncle who sells rare books

So my copy of “Reality in Advertising” by Rosser Reeves arrived today. Which I’m very excited about btw. Not only is it out of print but copies of it currently sell for hundreds of dollars on Amazon. It’s from 1961, still in good condition and from the first Borzoi edition.
You might have [...]

Shut Up and Listen!

Do you talk too much?
A study conducted at the University of Rochester’s School of Medicine found that – to forge closer relationships with the people they treat – some physicians reveal personal information to their patients. Stuff like details about their health, family members, travel, politics, hobbies, and other interests.
You’d think this would help establish [...]

Can Music Make You A Better Copywriter?

Can listening to music… or even playing it… make you a better writer? Maybe yes, according to two new studies.
I mentioned above how strange it was that so many copywriters play instruments. Turns out, according to Georgetown University researchers, that might not be a coincidence.
Not only does their research say that music and language — [...]

You Might Be A Copywriter If…

On the Sunday after the AWAI Copywriting Bootcamp, I stopped to talk to a young couple in the lobby of the Delray Beach Marriot. We swapped details on a wide range of topics. Toward the end of the conversation, they looked each other. Then shifted nervously.
“So,” one of them said, “here’s a question we’ve been [...]

Copywriting 80/20 Rule

With the recent popularity of The 4-Hour Workweek by Timothy Ferriss, you’ve probably heard about the 80/20 Rule.
The concept was developed by an Italian economist named Vilfredo Pareto over 100 years ago.
Ryan Healy, a direct response copywriter has something to say about it:
The 80/20 Rule is simple. It says 20% of inputs create 80% [...]

Ten Persuasive Writing Techniques

Ten persuasive writing techniques you can use right now in your copy.
With a short description they are:
Repetition
Repeat your offer or case over and over again. Vary it up so you’re not repeating exactly the same thing. Use analogies etc.
Reasons Why
People respond more to reasons why… ie. Do this because if you don’t you’ll lose [...]

Giants of Advertising

The giants of advertising you can watch right now over at Yahoo.

Bill Bernbach
Doyle Dane & Bernbach (DDB)
View webcast

Burt Manning
Chairman Emeritus of J. Walter Thompson Worldwide
View webcast

Alan Pottasch
Pepsi Creative Consultant
View webcast

Leo Burnett
Leo Burnett Agency
View webcast

Bill Marsteller
Former CEO of Marsteller Advertising
View webcast

David Ogilvy
Founder and CEO of Ogilvy & Mather
View webcast 1     View webcast 2

George Gallup
Founder Gallup Organization
View webcast

Tom Messner
MVBMS Euro RSCG
View [...]

The Wake Up Call, The Aha! Moment, The Epiphany

Whatever you want to call it. It’s happened. In the last month while I’ve been neglecting this blog. Profound shifts of thought have occurred.
{btw, all resources are linked to at the end of this post}
It’s amazing how time flies when you’re engulfed in a learning period. You know, those periods where you take in huge [...]